Sep
11th
Fri
11th
Nielsen v Alternative Ratings
Especially today, when TV signals have gone digital & are controlled by cable companies, not understanding how Nielsen is dominating the ratings world. Don’t the MSOs (Time Warner, Comcast, etc) have exact measurement of who is watching what… and for how long… via the digital set-top boxes on every viewer’s TV?
http://bit.ly/B5aZJ (Ad Age)
