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iPad Targeting Wrong Consumer

Had this conversation with colleague earlier… As excited as I am to see the new Apple product on Saturday, marketers for the iPad target the wrong consumer. The iPad appears to be a simple, large product… with large buttons. It just calls to be marketed to the older, less tech savvy generation and the casual consumer. Calling all folks with bifocals and a fear of the interwebs… this product is for you… and you’ll love it. Thanks for agreeing with me @paidcontent http://bit.ly/aIODeW